International Cultures

Music Video Marketing

Using Online Video For Music Marketing

There are numerous artists that are turning towards YouTube and other online video sites to draw in fans to their music. One of the latest and biggest success stories that we are able to look at for this plan is Justin Bieber. Before he be big Justin started posting videos of his performances online to share with his tiny fan base. As viewers commenced sharing these videos Justin’s recognition rose and he started attracting more and more fans and at last the awareness of music industry pros. Scooter Braun, now Justin’s manager, saw a recording of Justin online, had a meeting with him, and the rest is music superstardom history.

Lady Gaga, Eminem, The Black Eyed Peas, and many other artists are finding huge success with their online video marketing strategies. Billboard.com recently posted a top 10 list of the most streamed music artists for 2010 along with the number of videos streamed.
Here’s the entire top 10 list:

1. Justin Bieber: 1,071,022,618
2. Lady Gaga: 878,963,098
3. Eminem: 709,772,549
4. Rihanna: 521,468,879
5. Shakira: 404,118,932
6. Black Eyed Peas: 345,090,199
7. Miley Cyrus: 323,186,543
8. Taylor Swift: 241,860,978
9. Linkin Park: 186,235,206
10. David Guetta: 178,714,947
(From Billboard.com, Justin Bieber, Lady Gaga Most Viral Artists of 2010, December 10, 2010)

With video becoming ever more favored online, promoting your music videos on the web should be an integral part of each musicians promoting plan.

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